Maltz said mIllogh mIr was good for comic strip (or comic). Interestingly, despite its literal meaning, it's used whether there are a number of panels (as in a comic book or most newspaper comics) or just a single panel (like most political cartoons). To specify a single-panel cartoon, one usually says mIllogh meyrI'. This is used whether the shape of the panel is actually a square or not.